Our Story

who are we?

Clean Start is native to Los Angeles, California and was created by the skin health experts at Dermalogica, the results driven brand that’s been changing the face of skin care around the world for more than 25 years.

but why Clean Start?

Jane Wurwand, the founder of Dermalogica, realised as her own daughters entered their teenage years that no one was addressing the needs of young skin – not only with products that get results, but also with the education you need.

With so many skin care product choices available often containing harsh and inexpensive ingredients, artificial fragrances and colours – all things that can irritate and strip oil from the skin causing more problems than you started with!

so how was Clean Start created?

When we (Dermalogica) began to develop Clean Start we knew we needed help from people just like you (those we were trying to help) but instead of creating a focus group (way too formal, and quite simply, just not fun), we invited a council of young adults to work with us naming the products, developing the packaging copy, the labelling and providing insight into what worked – as well as what didn’t.

The result: Clean Start, a system of 8 dual-action, fun, fresh, skin-healthy products that feel and smell great without being full of stuff that’s bad for your skin – like artificial fragrances, colours, mineral oil and S.D. alcohol.

A product line for you, by you!

ps. Another thing you might like: we don’t test on animals.